About us

Mr. Jorge Martínez

Mr. Jorge Martínez

  • Degree: MSc of  Engineering, Budapest University of Technology and Economics & MSc of Business Administration, ICEX-CECO  
  • Position: Marketing Lecturer
  • Expertise: Marketing, Business
  • Taught Courses: Introduction to Marketing, Marketing Strategy, Digital Marketing, Branding.
  • Email: jorge.martinez[at]hoasen.edu.vn

After professional experiences in the USA, Hungary or Spain, he finally started working in Vietnam as a Business Consultant for the Commercial office of the Embassy of Spain in 2015. It is in the latter country where he has fully developed his professional skills, having worked in the Business Development and Marketing Departments in industries as diverse as the Automotive Industry (B2B) or Perfumes (B2C).

In recent years Jorge Martinez has reoriented his professional career by alternating an entrepreneurial spirit with a passion for education. His entrepreneur attitude had led him to start his own cider business in Vietnam and, also, to experience a very different kind of “business” (the show business) working as a model, singer, MC, and as an actor; in which Media Marketing was key.

Now, after a valuable first experience at USSH University, it is in the Education where he wants to make a difference by joining existing international staff of Hoa Sen University.


More than 5 years of relevant Business Development experience including the Embassy of Spain in Vietnam

Setting up a new factory in Vietnam for the Spanish company “PREMO”, as Project Manager

Responsible for the development of Joint-Ventures for Chemarome in China, Brazil, and Nigeria.

Sponsorships and Events: Responsible for the launching of Real Madrid and Barcelona Perfumes in Indonesia

Entrepreneurship: Creation of a new company in Vietnam


“The art of teaching is the art assisting discovery.” – Mark Van Doren